This is an idealized branding campaign I created for the city of Bismarck, ND. Bismarck is the capital of the state of North Dakota, and a city of greater than 60,000 people. It has a rich history founded in Native American culture and the pioneers of the West such as Lewis & Clark and Sacajawea. Its citizens are friendly and always happy to lend a hand, helping to foster a tourist-friendly environment. Because Bismarck is not typically a place where many come to visit, my goal was to create an identity campaign that would make it an attractive place for both visitors to see, and residents to take pride in.